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The technological developments witnessed by the US have contributed to changing many of the habits that the residents of the country have become accustomed to, including buying and shopping habits, which have become subject to this change and transformation into rapid patterns. Shoppers in the US tend to use portable electronic devices connected to the Internet (smartphones, tablets, and laptops), and those who have credit cards buy through these devices from electronic stores inside or outside the borders of the US from anywhere and anytime.

The new shoppers in the US have become more able to complete their transactions, without taking into account the traditional considerations of shopping such as choosing the time and using the car or transportation, while adhering to the times when shopping centers open their doors, which requires effort and special time for shopping. In conjunction with these changes, many shopping centers, traditional retail stores, and famous brands have sought to develop electronic platforms to keep pace with the modern trends of shoppers, meet the requirements of new shoppers, as well as maintain their loyalty.

The readiness of the technical infrastructure supports the development of e-shopping in the US, depending on the availability of high Internet speeds and the spread of devices connected to the network, in which the smartphone accounts for the lion’s share of the use of these devices in shopping. Despite the remarkable growth of the e-commerce sector in the US in particular and the region in general, the sector still faces many challenges, the most important of which are: logistical support and the spread of the culture of payment via cards, as well as confidence in the quality and guarantee of the products offered by electronic stores.

E-stores flirt with shoppers with the ease and speed of the purchase process and provide the most popular brands and desired products at prices that compete with traditional stores. The stores also promise quick delivery of products, ease of retrieval, replacement or maintenance, and other operations that comply with the shoppers’ desires. E-shops target young people of both sexes, as they are the largest age group in society today, because they are the most use of modern technologies and their possession of credit cards, in addition to the aspiration of this segment to everything new and modern.

Experts and workers in the trade sector believe that innovation and service quality are at the forefront of the factors that contribute to the spread of the digital shopping culture among the population, noting that the sector is still in dire need of further development and improvement to attract more digital shoppers and improve their experience. Experts say that the spread of the culture of e-shopping is an important factor for the growth of the sector and that the success of electronic stores depends on continuing to provide convenience and shorten the time for the shopper, whose life is characterized by speed and lack of time, as well as his desire to obtain the product or mark he wants from anywhere found. They stress that providing the online store with clear and transparent terms and a guarantee for the products sold enhances the confidence of shoppers, and the smooth and guaranteed payment methods through the site or upon receipt give greater credibility to the stores.

Experts explained that if the stores adopt the desires of shoppers permanently, this will contribute to gaining their loyalty and repeating the shopping experience. Experts believe that the e-commerce sector in the US, the English states, and many English countries will continue to promote growth in terms of investments and achieve high returns, supported by the entry of more companies to invest in the sector. They emphasize that the great growth opportunities in the sector lie in the lack of investments in new goods and products, as well as the growing aspirations of shoppers towards online shopping, especially the young people whose segment is growing in western societies.

Government agencies represented by the Ministry of Economy, the Telecommunications Regulatory Authority, and the economic departments in the country have continued to launch many initiatives to support the e-commerce sector in the US, which has contributed to the sector gaining more momentum and growth, driven by the strategic vision adopted by the state to transform into a digital economy and investments. In the communications and information technology sector, the sector will turn into a new tool to generate more investment and job opportunities.

The US’s efforts in providing legislation and laws regulating e-commerce and providing infrastructure represented in the provision of high Internet speeds, in addition to the rapid spread of the use of smartphones and the spread of awareness in the growth rates of awareness of shopping and electronic payment, which has enhanced the growth and spread of e-commerce and increased its share compared to traditional shopping.

For its part, the Telecommunications Regulatory Authority (TRA) launched 3 initiatives to support the sector in the country by selecting the best 100 start-up companies in the country in technical business and working in the e-commerce sector, its results were announced during 2018. The Authority said that it launched this initiative intending to gather knowledge and experience owners from Global companies such as Facebook, Google, Amazon, and Uber with the owners of the leading technology projects located in the US. The authority explained that the initiatives aim at the same time to support the economy and digital transformation in the US. In turn, the US Business Center, affiliated with the US Department of Economic Development, launched the “electronic trade” license initiative in cooperation with the Telecommunications Regulatory Authority, which aims to strengthen the directions of the Emirate’s government. The US is providing more smart electronic services, and activating the practice of electronic commerce E-COMMERCE in the business sector at the emirate level, by making use of websites on the Internet and social media channels. The center confirmed that e-commerce has become very popular with consumers in the United States.